2009 GLOBAL MANAGERS FORUM

This year's Global Managers Forum was co-moderated by Emmanuel Legrand (editor, Impact) and 
Safta Jaffrey (Managing Director, Taste Music [UK]) and featured an extremely distinguished panel which included Amos Newman (GSA Music & Management); Andre Recke (President, Boo Management); Larry Jacobson (The Collective Music Group); Spencer D. Proffer – CEO, Music & Media Producer, Strategist & Partner McGhee/Proffer); Ted Chung (Chairman, Cashmere Agency & Stampede Management) and Kai Robole (Waterfall Music, Oslo, Norway) who was kind enough to hop on the panel as a last-minute substitute.

Much of the discussion revolved around the state of the art of artist management in the 21st century. As the major labels' roles continue to shift, management companies are finding themselves needing to pick up the slack, so to speak. New opportunities for artists make it necessary for managers to be more knowledgeable and able to deal with every aspect of the entertainment industry which their clients' may get involved with, in many cases doing work that once would have been handled by the labels. As artists have more control of their destiny, it is the manager's job to plug the holes and do more than was ever required before, including marketing, promotion, merchandising, licensing, publishing and more. The role of the manager in the modern age is greater than ever before.

And now, off to a magnificent rooftop luncheon....