The last panel on Tuesday was our Global Broadcast Media Forum, co-moderated by
Ajax Scott (Managing Director, Woodshed Media) and our very own Sat Bisla. The stellar lineup of panelists included Adam Zammit (CEO, Peer Group [Australia]); Jason Bentley (Music Director & Host "Morning Becomes Eclectic" KCRW Los Angeles); Jeff Yapp (Executive VP MTV Networks/Program Enterprises); Jimmy Steal (VP Programming, Emmis Radio); Mike Walsh (Head of Music, Xfm Radio Network [UK]) and Scott Igoe (Music Executive, Jimmy Kimmel Live, ABC TV).
The conversation started off with a discussion of "art vs. commerce" and each panelist gave their thoughts on the importance of content for their respective brands/companies/stations/shows. Next, Ajax asked the panelists to share what methods they're currently using to hang on to their listeners/viewers and to maintain, or even build on, their status as "tastemakers."
Other topics touched upon included the new role of the audience and their ability to virtually program their own TV/radio station on their personal computers and portable devices, and what each of the panelists was doing to compete and attract new consumers.
Two days of panels down, one to go....
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