Wednesday's first panel, MUSIC IN VISUAL MEDIA & CONSUMER BRANDS, was
co-moderated by Alex Patsavas (Founder, Chop Shop Music Supervision) and PJ Bloom (Founding Partner, Neophonic) and featured an impressive lineup of industry leaders, including Alex Hackford (A&R, SCEA/Sony Playstation); Glen Lajeski (Executive VP, Music Creative/Marketing, Walt Disney Studios Motion Pictures); Nic Harcourt (Founder, SamLuna Media Inc.); Rachel Levy (Sr. VP Motion Picture Music, The Weinstein Co.) and Tom Dunlap (Sr. VP/Director of Integrated Production, Deutsch Advertising).
"One big lump"; that was the description thrown out by Ms. Patsavas at the top of the panel to describe the enormous number of outlets now utilizing music (and keeping these panelists busy!). Mr. Dunlap spoke of the fragmentation of the entertainment world, and his company's need to spread their advertising dollars across a multitude of new outlets while still having the same size budgets.
Speaking of budgets, Alex P. asked the panelists how the current economic climate affected their budgets and pricing, and almost everybody agreed that the numbers have fallen over the years. Going further along that line, PJ asked if any of the panelists thought that maybe someday, in the not-too-distant future, there might come a day when companies would no longer be willing to pay for the use of music. Although there was some grousing about exorbitant quotes and the value of the exposure, everybody agreed that they felt music was too valuable and that it would continue to be bought and paid for.
Other topics raised included adjusting to the new digital marketplace vs. traditional terrestrial delivery systems, and the rise of "internet only" projects.
All in attendance would have to agree that it was a most educational and entertaining discussion!
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